Movado, Jamaica's most controversial singjay is now the new face of telecommunication giant LIME (really GIANT?). Reports are that the 'Starlight' singer signed the deal one month ago after being approached by officials of LIME. Movado will be featured in ads, billboards, and appearances for the company. Our view: for lime this is merely a plan to increase their consumer base, but then again that's the aim of every business. However, Movado is not necessarily the most universal face available to the company as most scholar consider his earlier messages to be demeaning to the standards of respectable human behaviour, this move however will revoke any such thought as we are sure with his appearances in ads, commercial and billboards for the company there will me no emphasis on the gully empire. Movado stands to gain even more exposure, which is always good, and even more in his bank account. However his positive work should not be swept aside as he is currently building a center for youths in cassava piece. We can only sit back therefore and watch if lime with actually surpass its competitors with the use of such a controversial but accomplished artist as there foreman.
We think its too early to call a stands on this one
We think its too early to call a stands on this one
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